Built for Indian D2C

Shopify shows you revenue.
Munafa shows what you keep.

The profit dashboard built for Indian D2C brands. Automate your net profit tracking — accounting for RTO, COD, GST and shipping fees — in real time.

No credit card required · Setup takes 2 minutes

True Net Profit Last 30 Days ▾
0▲ 12.5%
Nov 1Nov 15Nov 30
RTO Losses
−₹0
24% RTO rate · vs 31% last mo
Ad Spend (Meta + Google)📣
0
Real ROAS 2.1x
Daily break-even
0 orders
Already at 52 orders today 🎉

Built for Indian Shopify founders

Brand ABrand BBrand CBrand DBrand E

Why Indian Shopify founders choose Munafa

Because global apps don't understand the reality of Indian e-commerce overheads.

India-first profit tracking

Accurate RTO calculations, COD fee mapping and GST deductions that generic global dashboards completely miss.

Real-time stack integration

Connect Shopify, Meta, Google and Shiprocket in under 60 seconds. No coding, no spreadsheets.

Mobile-first monitoring

Track your true business health from your phone. Critical alerts for sudden RTO spikes and ad anomalies.

Finally, a profit app that actually understands the Indian market. No more manual Excel sheets for RTO and GST — it feels like having a CFO in my pocket.
W FounderScaling wellness brand · beta
A closer look

See exactly where your margin goes.

The only number that matters

Stop staring at gross revenue. Munafa subtracts every real cost — COGS, shipping, COD fees, RTO, payment MDR, Shopify surcharge, GST and ads — to show your true net profit, live.

  • Store, product & order-level P&L
  • Every fee, automatically
  • Updated in real time
Profit & Loss · this month
0
Revenue
₹18.4L
COGS
−₹8.5L
Ads
−₹4.1L
RTO
−₹1.4L
Fees + GST
−₹0.9L

Stop the RTO bleed before it happens

COD returns quietly eat 20–30% of your margin. Munafa shows the true cost of every return and flags high-risk orders and regions — so you can act, not guess.

  • RTO cost per order & per region
  • High-risk order alerts (via GoKwik)
  • COD vs prepaid margin compare
RTO cost by region · last 30 days
−₹0
Tier-3 North
−₹52k
Tier-2 East
−₹38k
Metro West
−₹29k
Metro South
−₹23k

Find your winners. Cut your losers.

Per-product and per-order P&L shows exactly which SKUs make money and which quietly drain it — including COD orders that lose money after RTO.

  • Net profit per product
  • Margin % per SKU
  • Loss-making order detection
ProductUnitsNet Profit
Cotton Kurta412+₹84k
Silk Scarf188+₹31k
Combo Box (COD)240−₹12k
Linen Shirt96−₹4k
How it works

Live in 3 simple steps

No developer. No onboarding call. Set it up yourself in minutes.

1

Connect your stack

Link Shopify and your tools in one click — Shiprocket, GoKwik, Razorpay, Meta & Google.

2

We do the math

Munafa pulls COGS, fees, shipping, RTO, GST and ad spend, and calculates real profit automatically.

3

See your real profit

Live dashboard on web and mobile. Free for your first month — then just ₹2/order.

Integrations

Connect your entire stack in one click

7 integrations, automatically synced — and more coming.

Coming soon:AmazonFlipkartMyntraNykaaBlinkitZeptoTallyZoho Books

Transparent pricing for growing brands

One simple rate — ₹2 per order. Pay only for what you sell. Examples by volume:

Starter
Up to 500 orders / month
₹1,000 /mo
₹2 / order · 1 month free
  • All 7 integrations
  • RTO, COD & GST-aware profit
  • Web + mobile dashboard
Start free trial
Most popular
Growth
Up to 2,500 orders / month
₹5,000 /mo
₹2 / order · 1 month free
  • Everything in Starter
  • Product & order-level P&L
  • RTO alerts & real ROAS
  • Priority WhatsApp support
Start free trial
Scale
Up to 10,000 orders / month
₹20,000 /mo
₹2 / order · 1 month free
  • Everything in Growth
  • Multi-store dashboards
  • Custom metrics & exports
  • Dedicated account manager
Contact sales

No setup fees · No feature upsells · Cancel anytime · Billed through Shopify after your free month.

Stop guessing.
Start growing with Munafa.

Join Indian D2C brands trading spreadsheet chaos for real-time profit clarity.

No credit card. We'll email you when your spot opens.